Maintaining Editorial Integrity

Editorial integrity

Like any commercial website, has to feed the writers. As a conscientious internet researcher and shopper, you know any reviews site has to have a commercial business model, whether it is through advertising revenues, affiliate links, subscriptions or some other visible (or invisible) means of support.

Our Rigorous Review Process

When we launched this site in 2013, we wanted it to remain free of annoying advertising banners. We weren’t keen on the sponsorship model wherein manufacturers can buy “puff piece” reviews for their products, aka “advertorial”, either. There are already plenty of sites in our space that do just that. We’ve distinguished ourselves by running an extremely rigorous review process consulting with real domain experts like mechanical engineers, ergonomists, professors and medical practitioners whenever our own staff needs to validate our observations. That review process is transparent to our readers and to vendors who send us products to review. You can read about it in more detail here.

Our staff publishes roughly one hundred new product reviews and expert advice articles a year, giving us a depth of expertise in these particular product categories like you will never find on any broadly focused sites, such as CNET, Wirecutter or Consumer Reports, that typically review only a handful of standing desks over several years, along with their main fair of cell phones, computers, cars and consumer electronics. Office fitness products are all we have ever focused on since our inception, and frankly we can barely keep up with new product introductions in our own little world to ever be tempted to go beyond.

Revenue Model

WorkWhileWalking’s revenue is generated primarily via affiliate fees when you click the “Where to Buy” button on any of our reviews. In some cases this button will take you to the manufacturer’s website, sometimes to Amazon, and sometimes to our sister company, an e-commerce and retail store focused entirely on office fitness products.

As disclosed at the beginning and at the end of any review of an iMovR product, iMovR is also a sister company under the umbrella of Thermogenesis Group. This is publicly known throughout the industry. As we state in these disclosures, “We can assure our readers that we expose the good and the bad of every product, regardless of any financial connection we may have to the manufacturer.”

Relationships with Key Industry Players

Because of our relationships in betwixt and between so many key industry players we have to maintain our editorial integrity or no company would submit its products to us for lab testing and review. We’re very proud of our track record in this regard, to the degree that numerous companies routinely consult with our editorial staff on new products they are developing, even though we also sell their competitors’ products and our own through iMovR.

The companies that are most likely to develop this kind of trusting relationship with our staff have received both positive reviews on some of their products and negative reviews on others. They also know we review iMovR products and 3rd-party products sold on the same way as we review theirs. We believe in balanced reviews that dole out the good with the bad, and don’t write “puff pieces” for anybody, for any price—even though we’d certainly make more money if we only said nice things about every product we ever reviewed. Ultimately this is the only way that we will gain a positive reputation for our deep expertise in these product categories from our readers, and continue to thrive.

When you ping us on Live Chat on any of the Thermogenesis Group companies’ websites you may encounter the same knowledge representatives across these sites. Know that they have to maintain the same integrity as our editorial staff in representing iMovR, third party products sold on SitLess, and also provide honest knowledge on competitors’ and contemporaries’ products that we do not sell. These reps all have a background in ergonomics and fitness, and are there to assist our readers with making the best product choices for their specific needs. Their exposure to all the products in the industry and access to our reviews staff make them the reliable and trusted counselors that our readers and customers tend to put on speed dial after their first interaction.

Yours in health,

The Office Fitness Media Editorial Team